Meet Our Staff
Sales
Lionel Vil
Sales Consultant
Lionel Vil is a Certified BMW and Volkswagen sales specialist. He is a former R+D and global business development professional. When he isn't at work he enjoys running, meditation, and Thai cuisine.
Finance
Bill Rusch
Finance Advisor
Pushing 45 years in the business and still enjoys breaking down a purchase to help customers make the most of their dollars. When he's not crunching numbers for your deal, you'll find him enjoying life with his wife, three kids, and three grandkids. On a boat with a fishing rod in had is one of his favorite places to be.
Management
Pat Bachrodt
Owner
Mr. Bachrodt serves as the Owner of Lou Bachrodt Auto Mall. Carrying a legacy from his father Lou, Pat has continued the family’s success in the Greater Rockford area by expanding Lou Bachrodt Auto Mall to include the BMW brand in 1998. With nearly 60 years in the industry Pat says he enjoys the business because he likes helping customers.
Rachel Bachrodt
HR/Dealer
Rachel started working at the family business when she was 16 years old and has held nearly every position in the business since. Away from the office her favorite thing to do is travel. She has been to over 30 states and 25 countries. Some of her favorite activities include hiking, reading, and going to musicals. When it comes to Lou Bachrodt BMW Rachel says “I love that every day I get to work with such a great group of people who truly care about one another, and care about taking care of our community. The best part about the business is that every day is a different adventure. We continue to learn, and change, and meet the challenges of an ever-changing marketplace.”
Naim Sabir
General Sales & Imports Manager
Nearly 30 years in the business and still loving it! Outside of his days with imports Naim enjoys being outdoors and catching Madrid soccer matches. Family is number one and the reason he settled in the area. His favorite part of the business? "I really enjoy helping people find their dream car".
Mike Papa
Pre-Owned Inventory Manager
This proud Army Dad is new to Lou Bachrodt but not the business, enjoying nearly 35 years in the industry. 30+ helping customers find their perfect Chevrolet, Buick, and GMC vehicles. "The people I meet are what I love most about the job. Where else can you help three generations of the same family find their perfect car, truck, or SUV?!" If he's not on the showroom floor you'll find him on the fairway, hitting the road with his Harley, or hunting down inventory for our amazing pre-owned car lot.
